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Sales and Marketing: The New Power Couple by Microsoft December 01, 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Sales Opportunities with Lead Scoring by Genius.com October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Ready Access to Real-Time Data Helps Small Businesses Thrive by SAP AG February 01, 2008 - (Free Research) Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more! (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn the concrete ways Microsoft Dynamics CRM can help you attain a 360-degree view of your customers. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Coinstar Selects the Most Profitable Machine Locations by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Improving Sales Productivity: An Opportunity for Sales and IT Leadership by Microsoft April 01, 2008 - (Free Research) The main focus of this white paper is about revealing key factors in sales rep productivity, including what helps improve their efficiency (increasing selling time) and effectiveness (getting better results from the available selling time). Both are important and require strong leadership and teamwork between the sales and IT departments. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Total Economic Impact Of DMExpress by Syncsort August 25, 2008 - (Free Research) The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Wealth Management Firms Choose CRM to Improve Productivity and Client Service by Microsoft August 25, 2009 - (Free Research) To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality: A Survival Guide For Marketing by SAP America Inc June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation November 02, 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enhance Customer Loyalty through Higher Responsiveness by Oracle Corporation April 01, 2009 - (Free Research) The user experience associated with web applications relies in large part on the availability and management of their session data, its persistence, and its management. This white paper focuses on the topic of data availability and management for mission-critical web applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Flawed Vision of Customer Data Integration – How to Get it Right the First Time by Siperian, Inc. September 16, 2009 - (Free Research) The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know that the golden opportunity for CDI lies within Master Data Management and the ability to uncover interactions and understand the relationships that companies have with their customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle and Cast Iron Systems: Delivering an Integrated CRM Experience - Webcast by Cast Iron Systems March 03, 2009 - (Free Research) View this Webcast and complimentary Podcast to discover how you can rapidly synchronize your sales and customer service data with a variety of on-premise and on-demand systems. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Surviving and Thriving in a Challenging Market: How Customer-centric Strategies Can Help Financial Services Firms Weather Market Volatility and Economic Uncertainty by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This white paper explains how financial services firms across the industry and around the globe can use customer-centric strategies and CRM tools to maximize the value and loyalty of their client base and gain insight into new areas of opportunity. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cablecom Delivers Unique Customer Experience through Its Innovative Use of Business Analytics by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) This IDC Buyer Case Study describes the adoption, deployment, and utilization of business analytics software at the cable operator Cablecom. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

MEDRAD: Automating the Flow of Inbound Sales Orders into SAP Applications, while Simultaneously Reducing Costs and Improving Accuracy by Esker Inc. July 10, 2009 - (Free Research) This case study explains how MEDRAD implemented Esker DeliveryWare for their SAP solution and documents the benefits they reaped from it. Read this case study to learn how your company can experience the same benefits as MEDRAD with Esker DeliveryWare. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

NIBCO, INC: Integrating Inbound Sales Order Automation by Esker Inc. July 10, 2009 - (Free Research) In this case study NIBCO, INC. implemented an SAP solution for comprehensive customer relationship management (CRM). Read this case study to learn how NIBCO, INC chose and implemented Esker DeliveryWare as their SAP Solution and the benefits they reaped from Esker DeliveryWare. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Achieving Service Excellence Across The Enterprise by Numara Software February 01, 2009 - (Free Research) Common problems with interdepartmental handling of customer issues include a mismatch of priorities, no shared understanding of customer impact, and overall communication problems between teams. The solution is to create enterprise-wide workflow and visibility.. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Search Firm Implements New CRM System, Improves Productivity by 25 Percent by Microsoft April 15, 2008 - (Free Research) Devine Capital had relied on Microsoft® Office Outlook® and the Encore contact management tool to meet this need. However, the Encore interface was rigid and did not integrate effectively with Outlook. After implementing Microsoft Dynamics™ CRM 4.0, time spent on daily administrative tasks was reduced by 25 percent. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprise Data Services in SOA using ODI Suite by Oracle Corporation February 01, 2009 - (Free Research) This whitepaper will demonstrate why Data Services are a foundation requirement for enterprise SOA deployments by describing how just how valuable, and complex, business data is for the businesses that rely on it. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Intelligence Solution for Web Infrastructure Open the Door to Better Decisions by Sun Microsystems, Inc. October 22, 2009 - (Free Research) Composed of Sun hardware systems and commercial open-source solutions Pentaho for BI and data integration, and Infobright, built on MySQL, for data warehousing, this solution comes in two customizable recommended configurations to fit your data requirements and budget -- and ease deployment. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How Your Medium-Size Business Can Join the Business Intelligence (BI) Revolution by Birst June 19, 2009 - (Free Research) This webcast discusses the latest advances in business intelligence solutions for medium-sized businesses. Watch this webcast to learn how your mid-sized company can make the most out of BI. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to write a RFP for Master Data Management: 10 Common Mistakes to Avoid by Siperian, Inc. September 01, 2007 - (Free Research) Critical master data management (MDM) functionality can be easily overlooked when request for proposals (RFPs) are narrowly focused on a single business data type. Ensure success by avoiding 10 costly mistakes when writing your RFP. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Learn how to Enhance your Online Customer Relationships by Actuate May 05, 2009 - (Free Research) To truly meet the needs of the modern banking customer, banks must do more than simply provide multi- siloed, disconnected, and inconsistent channels. This business whitepaper includes recommendations from a leading analyst on driving customer retention. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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